Public Opinion and Social Trends in Great Britain

18/04/2024 By Editorial Team

This report provides a concise overview of key public opinions and social trends in Great Britain, based on recent surveys conducted by the Office for National Statistics (ONS).

Top Concerns for Britons

The cost of living remains the primary concern for a vast majority of Britons (87%), followed closely by anxieties regarding the National Health Service (NHS) (86%) and the state of the economy (72%). These top three issues highlight the current economic pressures and citizens’ focus on healthcare. Housing (58%), climate change (57%), and crime (56%) also rank highly among public concerns, reflecting broader anxieties about social and environmental conditions.

Demographic Variations in Concerns

Interestingly, the survey reveals some demographic differences in perceived importance of issues. Younger adults tend to prioritize the cost of living and employment opportunities, likely reflecting their entry into the workforce and greater financial vulnerability. Conversely, older adults express greater concern about immigration and crime.

Financial Pressures and Borrowing

The survey indicates a concerning rise in borrowing, with a quarter of respondents (25%) relying on increased credit or borrowing compared to the previous year. This data suggests that the rising cost of living may be pushing many Britons towards financial strain. Public transport costs were identified by 17% as a specific contributor to their financial difficulties.

Artificial Intelligence (AI) in Daily Life

The survey explores Britons’ interactions with AI. Notably, 42% of adults report encountering AI in their homes, followed by finance (29%), travel (27%), and work/education (26%). This widespread presence suggests AI is becoming increasingly integrated into daily life. However, a significant portion (27%) hasn’t knowingly interacted with AI, highlighting a potential knowledge gap for some segments of the population. Additionally, the majority (64%) haven’t actively sought out information about AI, suggesting a need for greater public awareness and education initiatives.


In conclusion, this report has presented a data-driven overview of key public opinions and social trends in Great Britain. The findings highlight the significant concerns Britons hold regarding the cost of living, healthcare, and the economy. Additionally, the report sheds light on demographic variations in these anxieties, as well as the growing integration of Artificial Intelligence into daily life. These insights offer valuable considerations for policymakers and businesses seeking to understand the current British social landscape. Further exploration of the detailed reports from the Office for National Statistics is recommended for a more comprehensive understanding of these trends

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