Crisis Playbook

How Scientific Calm Became a Source of National Strength

In March 2020, as the world began to realize the scale and seriousness of the COVID-19 pandemic...

How a Number-Based Framework Tried to Reclaim Political Trust

By early 2023, the United Kingdom was deep in a crisis of confidence. Inflation had surged to levels...

How Speed, Authenticity, and Digital Agility Redefined Political Defense

In June 2018, Alexandria Ocasio-Cortez (AOC) stunned the American political establishment when she...

Restoring Credibility Through Moral Clarity and Symbolic Action

When Keir Starmer became leader of the U.K.’s Labour Party in April 2020, he inherited not just a...

Crisis Management Through Calm Command and Strategic Communication

In October 1962, the world stood on the edge of nuclear war. Over the course of 13 tension-filled...

A Voice for the People in a Moment of Silence

In the early hours of August 31, 1997, Britain awoke to devastating news: Princess Diana had died in...

Leadership in Grief: Compassion, Clarity, and Swift Action

On March 15, 2019, New Zealand experienced one of the darkest days in its modern history. A white...

How Trump’s Team Reframed a Crisis: Turning a Surprise Travel Ban into a Narrative of Strength

In March 2020, as the world was beginning to realize the seriousness of the COVID-19 pandemic...

How a Campaign Crisis Became a Defining Leadership Moment

In the spring of 2008, Barack Obama’s presidential campaign was gaining serious momentum. He had...
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